What We Do

What we do — plain and simple — is develop great communication for your organization. Great communication helps you build stronger relationships with your workforce, your stakeholders and your customers. 

Communication Strategy

What is your communication challenge? Who is your audience and what are their concerns? What behavior are you trying to change? Your goals will lay the groundwork for the communication plan and tactics.

Research and Measurement

We use the latest research and measurement tools - web-based, written and telephone surveys, focus groups, in-depth interviews, conjoint analysis - to understand customer and employee needs, preferences and reactions across a broad spectrum of workforce and marketplace issues.

Specialized Communication

We have special expertise in:
• Employee and human resource communication
• Health and wellness issues
• Financial services, retirement, investing, philanthropy
• Benefits and compensation
• Organizational communication

Customer Marketing

Your goal is to differentiate and build your business. Do you have a clear value proposition? Our marketing support includes competitive analysis, product and service positioning, branding, sales support and training.

Copywriting

Your organization has a lot to say — we can help you find the right words. Each Adobe Group member is a seasoned, award-winning writer.

Change Management

We will work with you to help your employees at all levels navigate major change such as restructuring, acquisition, plan terminations, downsizing and leadership changes.